I delved into the SXSW session with Adobe and Soul Pancake called Content Creation With Soul. Adobe sessions were tagged with #AdobeSXSW, and many were tweeted by Adobe’s various handles, like @AdobePremiere and @AdobeAE.

There are a lot of takeaways from the session, but I’ll be brief in this post.

The panel talked about Kid President’s Pep Talk video. I remember when my mother shared the video with me and how inspired she felt after watching it. I, too, felt inspired to share the video because it just makes you feel so great. In the panel discussion, SoulPancake CEO  and Executive Producer  Shabnam Mogharabi talked specifically about their mission to create digital content that makes people feel great. They’ve generated donations to various causes and have truly made a difference. How exciting and inspiring —  a media production company that can exist solely to create content that makes people feel good and inspires them to contribute to a cause.

This video generated more than $60,000 toward charities that support those living with osteosarcoma.

Seeing how widely these feel-good videos are shared gives me something to think about in advertising.